Roblox Launches AI Game Builder for Mobile, Starts July 28 Alpha in New Zealand

3 articles · Updated · TechCrunch · Jul 16

July 28 marks the public alpha of Roblox’s new “Build” tool, which lets verified New Zealand users aged 9 and older create basic mobile games from text prompts.
Build uses Roblox and open-source AI models to generate gameplay, environments, characters, visuals and sound, then lets users edit and share the resulting game without coding.
Users 16 and older in the test can publish creations globally, while Roblox plans free and paid tiers and says discovery rankings will still favor games with strong player retention.
52% of game industry professionals in this year’s GDC survey said generative AI is hurting the industry, reflecting concerns that easier text-to-game creation could flood platforms with repetitive, low-quality titles.
The rollout extends Roblox’s broader AI push, which also includes 3D asset generation, developer chatbots, scene-generation models and upcoming AI agents for playtesting and analytics.

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TechCrunch4h ago

Roblox Launches AI-Powered "Build" Feature for Mobile Game Creation, Alpha Testing July 28

StockTitan4h ago

Roblox Announces Build, AI Game Creation Tool | RBLX Stock News

Rock Paper Shotgun22h ago

Roblox announce plans to let people AI generate basic games using text prompts stuck into a mobile app, but claim that won't fill their homepage with AI slop | Rock Paper Shotgun

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Roblox Unveils "Build" AI Game Builder: Alpha Launch on July 28, 2026 to Empower 3.5 Million Developers and 380 Million Users

Overview

Roblox Corporation is launching its 'Build' AI Game Builder into alpha testing on July 28, 2026, marking a major step in democratizing game development on the platform. 'Build' introduces innovative, agentic tools that empower creators of all skill levels, removing friction for professionals and opening the door to creation for everyone. This expansion of creative capabilities is designed to revolutionize how games are made within the Roblox ecosystem, fostering a new wave of content and giving creators the opportunity to reach millions of users with their games.

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