Huawei Targets 60 Million 2026 Smartphone Shipments as Rivals Cut Output 15% to 30%
Updated
Updated · HC Newsroom · Jul 16
Huawei Targets 60 Million 2026 Smartphone Shipments as Rivals Cut Output 15% to 30%
2 articles · Updated · HC Newsroom · Jul 16
Summary
Huawei is aiming to ship more than 60 million smartphones in 2026, a more than 20% increase as it raises production of both handsets and chips.
Supply-chain sources said stronger first-half profits and demand for the Mate 80 and other models pushed Huawei above an earlier expectation of fewer than 50 million units.
Memory shortages and higher component costs are forcing other Android brands to retrench, with Honor, OPPO, vivo and Xiaomi reportedly cutting 2026 shipment plans by 15% to 30%.
One chip supplier said Huawei is the only customer still maintaining order expectations and growth momentum, while researchers see Huawei and Apple as rare likely gainers in a pressured market.