Updated
Updated · Bloomberg · Jul 15
Netflix Nears Earnings After 45% Slide Wipes Out $260 Billion
Updated
Updated · Bloomberg · Jul 15

Netflix Nears Earnings After 45% Slide Wipes Out $260 Billion

3 articles · Updated · Bloomberg · Jul 15

Summary

  • $260 billion in market value has vanished from Netflix since its June 30, 2025 peak, leaving investors bracing for an earnings report that could validate months of doubts about its strategy and outlook.
  • Shares are down 45% over 12 months and 32% since mid-April, when Netflix issued a weak forecast and said co-founder and chairman Reed Hastings would step down.
  • That selloff also followed Netflix's earlier retreat from bidding for Warner Bros Discovery, a failed pursuit that fed concerns about the company's plans as rivals kept consolidating.
  • Thursday's second-quarter report is now a key test, with Wall Street looking for $0.79 in EPS and fresh signals on engagement, advertising revenue and AI strategy.

Insights

Can Netflix's costly live sports gamble fix its user engagement crisis and win back Wall Street's favor?
As Netflix builds its ad empire, can it truly challenge the long-standing dominance of digital advertising giants?
Is Netflix's pivot to ads and sports sacrificing the premium original content that once defined its brand?