Updated
Updated · The Verge · Jul 15
Apple Raises AppleCare+ for Macs, iPads by $5 a Year as Component Costs Climb
Updated
Updated · The Verge · Jul 15

Apple Raises AppleCare+ for Macs, iPads by $5 a Year as Component Costs Climb

3 articles · Updated · The Verge · Jul 15

Summary

  • $0.50 monthly and $5 annual AppleCare+ increases are set for new Mac and iPad subscribers, while existing customers keep current rates.
  • A 13-inch MacBook Air plan would rise to $7.99 a month from $7.49, or to $79.99 annually from $74.99, according to Bloomberg's Mark Gurman.
  • Apple has not yet reflected the new pricing on its US website or terms of service and did not immediately respond to a request for comment.
  • The move follows last year's AppleCare+ price increase for iPhones and comes after Apple lifted hardware prices on products from the HomePod mini to the Mac Studio.
  • Tim Cook has tied the broader price increases to a RAM shortage and higher component costs, saying Apple could no longer fully shield customers.

Insights

With AppleCare+ prices rising, do new 'right-to-repair' laws finally make independent service the smarter choice?
As AI drives up tech costs, is the era of ever-cheaper gadgets officially over?