Apple Readies U.S. Back-to-School Deal This Week After $100-150 Student Incentives
Updated
Updated · 9to5Mac · Jul 12
Apple Readies U.S. Back-to-School Deal This Week After $100-150 Student Incentives
3 articles · Updated · 9to5Mac · Jul 12
Summary
Apple is expected to launch its U.S. back-to-school promotion later this week, with retail-store materials reportedly going up around midweek, according to Bloomberg's Mark Gurman.
The annual offer typically gives students buying a Mac or iPad free accessories such as AirPods or a $100-$150 Apple gift card, though this year's incentive has not been disclosed.
The promotion appears later than usual after Apple sharply raised prices amid a memory shortage, a delay that may have pushed back the campaign.
U.S. students now must verify eligibility through UNiDAYs in Apple's education store, tightening access as Apple tries to keep pricier Macs and iPads attractive for campus buyers.