$57 million in direct Canadian spending was lost in North Dakota in 2025, according to the state tourism division, after international travel posted the year's steepest drop.
Border crossings fell 23.9%, helping push total visitation down 2.6% to 25.6 million and overall visitor spending down 1.2% to $3.4 billion.
State officials said spending slipped less than visits partly because travelers who still came paid more for recreation, entertainment and other amenities.
April 2026 brought the first increase in Canadian border entries in 15 months, while organic website traffic from Manitoba jumped 370%, signaling possible recovery in demand.
North Dakota is also betting that national coverage of Donald Trump's Medora visit, the Theodore Roosevelt Presidential Library opening and America 250 events will extend that rebound.