Samsung Teases Galaxy Z Fold 8 in 2-Minute Spider-Man Ad, Pushing New Shape and Durability
Updated
Updated · 9to5Google · Jul 15
Samsung Teases Galaxy Z Fold 8 in 2-Minute Spider-Man Ad, Pushing New Shape and Durability
3 articles · Updated · 9to5Google · Jul 15
Summary
Samsung used a 2-minute Spider-Man: Brand New Day tie-in trailer to preview the Galaxy Z Fold 8 and Z Flip 8, without fully revealing either device ahead of launch.
The ad repeatedly frames the Fold 8 as a “new shape” and leans hard on durability, showing abused phones and a Flip 8 being snapped open and shut to underscore tougher hardware.
Visual hints suggest the Fold 8 will be shorter and slightly wider when closed, giving it a more horizontal footprint when open, while the pricier Fold 8 Ultra stays mostly obscured.
Samsung also flashes the Galaxy Watch Ultra 2 and ties the durability pitch to its newly announced “Flex Titanium” display, which it says will strengthen the foldables.
All of the devices are due at Galaxy Unpacked on July 22, with Samsung already offering a $30 reservation credit, up to $1,230 in savings and $500 gift-card giveaways.