Samsung Launches Spider-Man Galaxy Z Fold Campaign Ahead of July 22 Reveal
Updated
Updated · Complex · Jul 15
Samsung Launches Spider-Man Galaxy Z Fold Campaign Ahead of July 22 Reveal
2 articles · Updated · Complex · Jul 15
Summary
Jacob Batalon said Samsung’s new “Spidey Tracker” spot ties directly into Spider-Man: Brand New Day, with Ned Leeds using a tracker app on a Galaxy watch and foldable phone to hunt for Spider-Man in New York.
The campaign is built around Galaxy Z Fold features, framing Spider-Man as needing more durable, flexible phone tech after repeatedly breaking smartphones while fighting crime and returning to his lab.
Samsung CMO Keena Grigsby said the brand film was designed to integrate Galaxy foldables naturally into Spider-Man’s world rather than rely on a standard product placement.
Samsung is using the campaign to build toward its July 22 Galaxy Unpacked event, while Spider-Man: Brand New Day is set for theatrical release on July 31.