Los Angeles Memorial Coliseum Prepares for 3rd Olympics in 2028 as LA28 Sells 4 Million Tickets
Updated
Updated · KSL.com · Jul 14
Los Angeles Memorial Coliseum Prepares for 3rd Olympics in 2028 as LA28 Sells 4 Million Tickets
3 articles · Updated · KSL.com · Jul 14
Summary
The 103-year-old Los Angeles Memorial Coliseum is set to become the first venue to host events at three Olympic Games when LA28 opens in 2028, after serving in 1932 and 1984.
More than 4 million tickets have already been sold, and organizers say the Games remain on schedule even as they plan for an event they compare to seven Super Bowls a day.
Transportation is a central challenge in traffic-heavy Los Angeles, with LA28, LADOT, Caltrans and Metro building a transit-first plan using rail, supplemental buses and a games route network.
Organizers are still withholding full opening-ceremony details, but say Los Angeles' culture and diversity will shape the experience and a 100-day torch relay will reach all 50 states.
The 2028 Olympics will be the first U.S. Games since Salt Lake City's 2002 Winter Olympics, giving the Coliseum another landmark role in a nationwide showcase.
LA28's 'no-build' plan closes local pools while moving events to Oklahoma. Is this sustainability or a broken promise to Angelenos?
LA's transit plan faces 'chaotic' predictions. What is the real strategy to prevent city-wide gridlock during the 2028 Games?
As LA exempts Olympic projects from public review, who will protect vulnerable residents from displacement and increased surveillance?
LA28 Ticket Sales and Public Reaction: Balancing Revenue, Accessibility, and Olympic Legacy in 2028
Overview
The 2028 L.A. Olympic Games ticket sales began in July 2026, sparking a mixed public reaction mainly due to pricing. While the organizing committee aims to generate substantial revenue, many sports fans and California locals criticized the high ticket costs. This tension highlights the challenge of balancing commercial needs with public accessibility. Although nearly half of the tickets were initially priced under $200 to offer affordable options, a wide disparity remains, with premium seats costing much more. The situation underscores the ongoing struggle to make the Games both financially successful and accessible to a broad audience.