Sophie Cunningham Nears Adidas Shoe Deal After Defending Caitlin Clark in June 22 Fever Win
Updated
Updated · Fox News · Jul 14
Sophie Cunningham Nears Adidas Shoe Deal After Defending Caitlin Clark in June 22 Fever Win
3 articles · Updated · Fox News · Jul 14
Summary
Adidas is reportedly set to give Indiana Fever guard Sophie Cunningham a signature shoe deal, a move the report frames as proof her popularity now extends well beyond her on-court role.
June 22 became a turning point in that rise: after Marina Mabrey shoved Caitlin Clark and Jacy Sheldon raked her face, Cunningham retaliated and later said officials had failed for years to protect the WNBA's star player.
That defense of Clark helped lift Cunningham's profile, with the report saying her jersey has ranked among the WNBA's top sellers since and highlighting her blunt public support for Clark as the league's face.
The deal also reflects a broader split in the league's public image, with critics questioning Cunningham's fame relative to her production while supporters argue her marketability, upbeat persona and crossover appeal have filled a gap other players left open.