Hailey Bieber Launches Gap’s $89 Hailey Jean Capsule With 2 ’90s-Inspired Denim Fits
Updated
Updated · Vogue · Jul 14
Hailey Bieber Launches Gap’s $89 Hailey Jean Capsule With 2 ’90s-Inspired Denim Fits
3 articles · Updated · Vogue · Jul 14
Summary
Gap and Hailey Bieber are releasing the limited-edition Hailey Jean on July 16, built around two relaxed denim cuts—the Extra Baggy and Low-Rise Loose—priced at $89 each.
The capsule reworks Gap styles Bieber already wears, with custom changes to length and waist aimed at a more tailored fit drawn from men’s jeans she regularly alters for herself.
Three custom washes, rigid 100% cotton construction and subtle “1996” branding tied to Bieber’s birth year position the line around her minimalist, ’90s-driven aesthetic.
Mario Sorrenti shot the studio campaign and Charlie Di Placido directed the film, which uses the Cranberries’ “Linger” to reinforce the collection’s nostalgic styling and broader Rhode-era visual identity.