Updated
Updated · Financial Planning · Jul 14
Merrill Predicts 75% Advisor Training Graduation Rate, Beating 30% Industry Norm
Updated
Updated · Financial Planning · Jul 14

Merrill Predicts 75% Advisor Training Graduation Rate, Beating 30% Industry Norm

2 articles · Updated · Financial Planning · Jul 14

Summary

  • About 75% of Merrill’s roughly 2,400 trainees are on track to complete the revived program, the firm’s first public estimate since restarting advisor training in 2021.
  • Merrill said the higher expected success rate comes from giving trainees earlier access to products, placing them on teams with veteran advisors and adding a new entry-level role now held by about 25 people.
  • Graduates are expected to manage $64 million in client assets on average, and recruiter Louis Diamond said Merrill’s Bank of America referral pipeline gives novice advisors an edge in building books of business.
  • The training push sits alongside selective recruiting, which executives said is not a core growth pillar even after recent hires, including a four-person Morgan Stanley team managing $1.5 billion.
  • The broader wealth business still showed mixed momentum: second-quarter net new assets fell 4% to $13.7 billion, while client balances rose 12% to $4.9 trillion and revenue climbed 16% to a record $6.9 billion.

Insights

With a 75% success projection, is Merrill's advisor program a new industry model or just ambitious marketing?
As Merrill mints new advisors, can its 'grow-your-own' strategy truly end the costly war for veteran talent?
Will Merrill's reliance on thousands of trainees and AI ultimately enhance or dilute its service for wealthy clients?