Updated
Updated · Wealth Management · Jul 14
United Planners, Priority Financial Group Discuss 2026 Transition Partnership
Updated
Updated · Wealth Management · Jul 14

United Planners, Priority Financial Group Discuss 2026 Transition Partnership

3 articles · Updated · Wealth Management · Jul 14

Summary

  • United Planners and Priority Financial Group outlined a partnership centered on PFG's transition to United Planners, framing the move as a way to support advisor growth.
  • Leaders said the tie-up is built around advisor choice, an advisory-focused growth model and high-touch service backed by United Planners' platform and personnel.
  • The discussion presented independence as the core pitch—offering advisors more support and flexibility while operating within the new partnership structure.

Insights

Can this new partnership overcome United Planners' history of regulatory fines to truly empower its advisors?
Is this partnership a strategic growth move or a defensive play against larger rivals like LPL Financial?