Updated
Updated · SammyGuru · Jul 14
Samsung Cuts Galaxy Z Flip 8, Fold 8 Storage Upgrade to 50% Off as Margin Pressure Builds
Updated
Updated · SammyGuru · Jul 14

Samsung Cuts Galaxy Z Flip 8, Fold 8 Storage Upgrade to 50% Off as Margin Pressure Builds

3 articles · Updated · SammyGuru · Jul 14

Summary

  • Samsung will end its fully free pre-order storage bump for the Galaxy Z Flip 8, Fold 8 and Fold 8 Ultra, instead charging buyers 50% of the usual upgrade price.
  • 126,500 won — about $90 — could be the added out-of-pocket cost, according to Chosun, as Samsung responds to a global storage and RAM crunch and seeks higher flagship margins.
  • The change scales back a promotion Samsung had run since the Galaxy S23 launch in 2023, when pre-order customers typically received double storage at no extra charge.
  • July 22 is the scheduled Galaxy Unpacked date in London; domestic pre-orders are set for July 28-Aug. 3, with the foldables expected to launch on Aug. 7.

Insights

With free upgrades gone and features cut, is Samsung's new Z Fold 8 a casualty of the AI boom?
Is the global memory crisis forcing Samsung to choose between its AI profits and its smartphone customers?