Updated
Updated · USA TODAY · Jul 14
Natural Light Launches Solar-Powered CoolShed, Offering $15,000 Beer Money Prize
Updated
Updated · USA TODAY · Jul 14

Natural Light Launches Solar-Powered CoolShed, Offering $15,000 Beer Money Prize

2 articles · Updated · USA TODAY · Jul 14

Summary

  • Natural Light unveiled the CoolShed, a shed-sized walk-in beer cooler powered primarily by rooftop solar panels and aimed at keeping drinks cold during summer backyard gatherings.
  • One winner will receive a fully built CoolShed plus more than $15,000 on a prepaid card, which the brand says covers two 24-packs of Natural Light a month for 35 years.
  • The company said the first 500 entrants will also get beer money, with entries open through July 31 at NaturalLight.com/CoolShed.
  • The CoolShed includes 250 cubic feet of cooling space, an advanced temperature-control system and heavy-duty shelving designed to hold dozens of cases.

Insights

With key solar tax credits gone, is a solar beer shed a practical innovation or just a marketing stunt?
Can a high-tech prize successfully shift Natural Light's image from a budget beer to a lifestyle brand?
Beyond the giveaway, what are the true lifetime costs and environmental impacts of this solar-powered beer cooler?