Updated
Updated · USA TODAY · Jul 13
Buffalo Trace Distillery Opens John G. Carlisle Cafe in 1935 Elmer T. Lee Clubhouse
Updated
Updated · USA TODAY · Jul 13

Buffalo Trace Distillery Opens John G. Carlisle Cafe in 1935 Elmer T. Lee Clubhouse

1 articles · Updated · USA TODAY · Jul 13

Summary

  • May 11 marked the opening of the John G. Carlisle Cafe, giving Buffalo Trace Distillery a permanent dining venue inside its Frankfort, Kentucky campus.
  • The cafe is housed in the historic Elmer T. Lee Clubhouse, a 1935 building that has served as an employee cafeteria, event venue and breakroom before its latest conversion.
  • Buffalo Trace, which dates to 1775 and sits along the Kentucky River, is using the addition to broaden the visitor experience at its National Historic Landmark distillery.
  • The expansion comes as the distillery also promotes a Camp Buffalo Trace sweepstakes, with winners offered overnight stays in luxury air-conditioned tents on the grounds.

Insights

Are luxury camps and concerts diluting Buffalo Trace's 250-year history or securing its future for a new generation?
As Kentucky's top distillery, what is the secret strategy behind Buffalo Trace's decision to shun the official Bourbon Trail?
Is Buffalo Trace's famed bourbon scarcity a production reality or a marketing strategy to fuel its legendary brand status?