Updated
Updated · Variety · Jul 12
Madonna Lands 10th No. 1 Album With 134,000 Units as Ken Carson, Sienna Spiro Debut Top 10
Updated
Updated · Variety · Jul 12

Madonna Lands 10th No. 1 Album With 134,000 Units as Ken Carson, Sienna Spiro Debut Top 10

3 articles · Updated · Variety · Jul 12

Summary

  • 134,000 equivalent album units sent Madonna’s “Confessions II” to No. 1 on the Billboard 200, beating Olivia Rodrigo’s No. 2 album, which added 103,000 units.
  • 114,000 sales and 19,000 streaming-equivalent units gave Madonna her best sales week since 2012 and biggest streaming week on record, despite pre-release singles failing to break out.
  • Ken Carson entered at No. 7 with 42,000 units for “Xperiment,” while Sienna Spiro debuted at No. 9 with 39,000 for “The Visitor.”
  • The chart-topper is Madonna’s first No. 1 album of the 2020s, her 10th overall, and makes her the first act to reach No. 1 in the 2020s after topping the chart in three earlier decades.
  • In Britain, “Confessions II” also opened at No. 1—Madonna’s 13th there—putting her alongside the Beatles as the only artists with 10 U.S. and U.K. No. 1 albums.

Insights

Is Madonna’s success a new blueprint for artist longevity or a unique chart anomaly?
How did Madonna use a vinyl-focused strategy to conquer the streaming era?