Updated
Updated · Heavy.com · Jul 12
UFC 329 Mislabels Shakur Stevenson as Jalen Williams, Sparking Dana White Rebuke
Updated
Updated · Heavy.com · Jul 12

UFC 329 Mislabels Shakur Stevenson as Jalen Williams, Sparking Dana White Rebuke

3 articles · Updated · Heavy.com · Jul 12

Summary

  • UFC 329’s live broadcast flashed Oklahoma City Thunder guard Jalen Williams’ name under four-division boxing champion Shakur Stevenson after showing both men cageside in Las Vegas.
  • Dana White blasted the production error because Stevenson recently signed with Zuffa Boxing, saying the UFC had paid him heavily and still failed to identify him correctly on screen.
  • Jalen Williams treated the mix-up lightly, reposting a screenshot on Instagram with the caption “Ehhh close enough...” as the clip spread online.
  • The moment landed during Williams’ injury-hit offseason after he played 33 regular-season games and five playoff games, with the Thunder forward focused on recovering ahead of the first year of his $239 million deal.

Insights

Was the viral UFC name mix-up a costly mistake or an unintentional marketing masterstroke for Zuffa Boxing?
Why can the UFC execute complex global events but repeatedly fail to identify major celebrity athletes on screen?