Updated
Updated · Simply Wall St · Jul 12
D-Market Names 2 CEOs for Hepsiburada, Delivery as Kaspi Holds 66.35% Stake
Updated
Updated · Simply Wall St · Jul 12

D-Market Names 2 CEOs for Hepsiburada, Delivery as Kaspi Holds 66.35% Stake

2 articles · Updated · Simply Wall St · Jul 12

Summary

  • Ender Özgün became Hepsiburada CEO and Hakan Karadogan took over the delivery unit on July 1, completing D-Market’s planned leadership transition.
  • The dual-CEO structure puts separate management over commerce and delivery, a setup aimed at improving logistics efficiency, customer experience and service expansion.
  • Kaspi.kz’s 66.35% stake gives the new leaders a role inside its broader ecosystem strategy, where investors are watching for payments, lending and logistics synergies.
  • Net losses and rising logistics and labor costs still dominate the investment case, and the leadership change alone does not materially reduce D-Market’s financial risk.
  • Current projections imply TRY223.5 billion revenue and TRY18.1 billion earnings by 2029, requiring 36% annual revenue growth and a swing from today’s -TRY6.2 billion earnings.

Insights

Can two CEOs turn Hepsiburada into a profitable 'Super App' before its cash reserves run out?
Will Hepsiburada's new leadership structure accelerate its Kaspi integration or create a divisive power struggle?