Marbella Seeks Tech Hub Shift Beyond Luxury Tourism on Spain’s Costa del Sol
Updated
Updated · Bloomberg · Jul 12
Marbella Seeks Tech Hub Shift Beyond Luxury Tourism on Spain’s Costa del Sol
2 articles · Updated · Bloomberg · Jul 12
Summary
Marbella is pushing to recast itself as a technology hub rather than remain known mainly as a luxury beach destination for wealthy foreign residents and visitors.
Puerto Banús still embodies that old image: waterfront signs point to brands such as Louis Vuitton, Rolex and Bvlgari, while yachts and supercars dominate the scene.
That wealth base was built over decades as Britons, Scandinavians and other Europeans bought second homes or settled permanently on the Costa del Sol.
The city’s reinvention effort comes after years in which Marbella also carried the “Costa del Crime” label, before broader international demand fueled more luxury estates and gated communities.