Updated
Updated · Kyodo News Plus · Jul 10
Tokyo Foreign Visitor Spending Rises 9.6% to 199,874 Yen in 2025
Updated
Updated · Kyodo News Plus · Jul 10

Tokyo Foreign Visitor Spending Rises 9.6% to 199,874 Yen in 2025

2 articles · Updated · Kyodo News Plus · Jul 10

Summary

  • 199,874 yen was the average amount foreign visitors spent per Tokyo stay in 2025, up 9.6% from 182,390 yen, based on a Tokyo Metropolitan Government survey of more than 16,000 departing travelers.
  • 65,199 yen went to accommodation on average—the biggest expense—followed by 59,970 yen for souvenirs and 41,428 yen for food and drink; package tour fees and international airfares were excluded.
  • 267,757 yen made Chinese visitors the biggest spenders among 20 countries and regions surveyed despite an 8.8% drop, while Spanish visitors spent the least at 120,009 yen after a 25.8% decline.
  • 28.65 million foreigners visited Tokyo in 2025, a record high, with 83.7% traveling for leisure and staying about seven nights on average.
  • 60.3% of respondents visited Shibuya, keeping it Tokyo's top foreign-visitor destination for a fourth straight year, ahead of Ginza and the Tokyo Station area.

Insights

With tourist spending inflated by a weak yen, what is the true measure of Japan's tourism success?
As Japan's new tourist taxes take effect, is the weak yen's travel advantage now a thing of the past?