Updated
Updated · Financial Times · Jul 12
Financial Times Prices Premium Digital at $75 a Month, Adds 20 Extra Gift Articles
Updated
Updated · Financial Times · Jul 12

Financial Times Prices Premium Digital at $75 a Month, Adds 20 Extra Gift Articles

2 articles · Updated · Financial Times · Jul 12

Summary

  • $75 a month buys FT’s Premium Digital plan, which includes full digital access plus Lex, expanded political coverage, 15+ premium newsletters, the ePaper and 10 additional monthly gift articles.
  • Standard Digital is positioned as the lower tier, offering core FT journalism, the app, videos and podcasts, myFT, 20+ curated newsletters and 10 monthly gift articles, with a 20% discount for annual payment.
  • Print starts at $50 for 3 months, then $75 every 3 months for the next year, covering Monday-to-Saturday delivery and access to the print replica.
  • Across the plans, FT highlights a global newsroom of 700+ journalists, translation in 30+ languages for the digital edition and a 15+ year archive as key selling points.

Insights

As 'subscription fatigue' grows, can the FT's YouTube strategy convert casual viewers into paying subscribers?
With news revenue now dominated by subscriptions, are hybrid paywall models the only sustainable long-term future?
When AI offers free answers, how can premium news publishers prove their intelligence is still worth paying for?