SEGA Missed Sonic Growth Goals in FY2025, Eyes Stronger Sales Push

2 articles · Updated · Nintendo Everything · Jul 11

Shuji Utsumi said SEGA fell short of its previous fiscal-year goal to expand Sonic titles globally and had hoped the latest Sonic game would sell better.
Utsumi linked the miss to a tough year that also included difficulties with Rovio, saying SEGA is now taking steps to add more selling power to each title.
Sonic remains central to SEGA’s strategy, he said, calling the character a symbol for the company whose success can lift the broader business.
The Sonic movie’s strong performance already enabled some new developments, and SEGA wants to use that momentum to support other IP as well.