H.I.S. Says 2026 Overseas Travel Bookings Rose 2.5% as Per-Person Spend Hit ¥229,300
Updated
Updated · en.traicy.com · Jul 7
H.I.S. Says 2026 Overseas Travel Bookings Rose 2.5% as Per-Person Spend Hit ¥229,300
2 articles · Updated · en.traicy.com · Jul 7
Summary
Overseas bookings for Japan’s 2026 summer vacation and Silver Week combined rose 2.5%, even though summer-only bookings fell 5.8% from a year earlier.
Average overseas spending climbed 12% to ¥229,300 per person, which H.I.S. linked to higher fuel surcharges and a higher International Tourist Tax.
Oceania and Southeast Asia led summer demand, with Australia up 14.6% and cities such as Brisbane up 31.9%, while Hanoi rose 36.9% and Ho Chi Minh City 26.9%.
Silver Week’s five-day holiday boosted medium-haul Asian trips, with Singapore bookings up 191.9% and Bangkok up 495%, as travelers favored LCC-served cities to keep airfare costs down.
Domestic travel lagged, with combined bookings down 1.7% and spending nearly flat at ¥91,400, while earlier booking from January to April gained share as travelers tried to avoid late price increases.