Updated · New Jersey Globe | New Jersey Politics · Jul 11
Sherrill Suspends New Jersey Data Law Enforcement as $50,000-Per-Record Penalties Threaten Campaign Data
Updated
Updated · New Jersey Globe | New Jersey Politics · Jul 11
Sherrill Suspends New Jersey Data Law Enforcement as $50,000-Per-Record Penalties Threaten Campaign Data
1 articles · Updated · New Jersey Globe | New Jersey Politics · Jul 11
Summary
New Jersey will not enforce Gov. Mikie Sherrill’s new data-broker law until lawmakers fix defects that surfaced days after it was signed, averting a potential shutdown of voter-targeting databases used by both parties.
Spring 2027 is now the target for launching the law’s registration system, and until then data brokers and collectors will not have to register or pay fees.
The state still has not said whether brokers may keep selling or licensing political data the law appeared to ban, saying only that more guidance is coming in the next few months.
Up to $50,000 per record in civil penalties and bans on selling sensitive data and precise geolocation had alarmed campaigns because many voter models rely on race, religion, ethnicity and location-based targeting.
The law was introduced June 28, passed within 48 hours and signed June 30, drawing criticism that the rushed process created errors now forcing the administration to back away from immediate enforcement.