OpenAI Hires Family Product Manager as ChatGPT Parent Use Reaches 24% in the U.S.
Updated
Updated · TechCrunch · Jul 11
OpenAI Hires Family Product Manager as ChatGPT Parent Use Reaches 24% in the U.S.
3 articles · Updated · TechCrunch · Jul 11
Summary
A new San Francisco role will build OpenAI products for families, caregivers and older adults, marking a shift from individual productivity tools toward household AI use.
Sensor Tower data points to why: users aged 35 and older rose to 31% of ChatGPT's global audience in Q2 from 26% a year earlier, while ages 18 to 24 fell to 29% from 34%.
Among U.S. smartphone users who are parents, ChatGPT reached 24% in Q2, up from 16% a year earlier, though Gemini led that group at 32%.
Safety pressure is rising as parents appear to underestimate children's AI use—27% said their child used generative AI in the past week, versus 38% of children reporting they did—and OpenAI faces lawsuits over alleged harm.
OpenAI has already added teen parental controls, distress-routing safeguards and a Trusted Contact feature, as the industry moves toward family plans, child profiles and stronger household oversight.