Slate Auto Sets $24,950 Electric Pickup Price as Reservations Reach 180,000
Updated
Updated · The New York Times · Jul 11
Slate Auto Sets $24,950 Electric Pickup Price as Reservations Reach 180,000
3 articles · Updated · The New York Times · Jul 11
Summary
$24,950 is Slate Auto’s new price for its bare-bones electric pickup, unveiled alongside test rides at its Carson, California, design studio.
180,000 reservations and 10,000 confirmed orders with a nonrefundable $300 deposit suggest early demand for a truck sold only online.
Affordability is the pitch: the compact truck has hand-cranked windows, one gray color option and undercuts a new-pickup market where average prices top $64,000.
The price marks a shift from Slate’s earlier $20,000-after-credit target after federal EV tax credits disappeared and tariff swings raised pressure on battery and material costs.
Big questions remain over whether Slate can scale to its 150,000-a-year sales goal in an EV market where better-funded rivals like Rivian and Lucid still struggle to reach volume and profit.