Adidas to Release Sophie Cunningham's $120 Crazy Energy PE on July 24

2 articles · Updated · Fox News · Jul 11

$120 Crazy Energy Sophie Cunningham PE sneakers are set to launch July 24, giving the Indiana Fever guard a reported signature-style Adidas release.
Adidas appears to be betting on Cunningham's marketability more than on-court production, with the report noting her 2 million Instagram followers and recent viral meme exposure.
The release comes despite criticism that Cunningham's career scoring average of 8 points per game does not fit the usual profile for a signature shoe recipient.
For Cunningham, the shoe marks a commercial milestone and underscores how WNBA branding opportunities are increasingly tied to social-media reach and fan attention.