Costco Tops Grocery Choices for 11% of Americans Earning $150,000-Plus

3 articles · Updated · Fox News · Jul 10

YouGov found 11% of Americans earning at least $150,000 a year name Costco as the grocery store where they shop most, ahead of Kroger at 10% and Walmart Supercenter at 8%.
51% of higher-income households said they spend more than $150 a week on groceries, versus 28% of middle- and lower-income households, helping explain Costco's appeal despite its membership fee.
Among middle- and lower-income shoppers, Walmart Supercenter led at 20%, while only 5% picked Costco, underscoring a split between bulk-value shopping and lower upfront-cost preferences.
Phil Lempert said larger household sizes, frugality and a search for value likely drive wealthier shoppers to Costco, while gas prices and store proximity still shape where consumers buy groceries.