HerWorth Finds Women’s Financial Confidence Triples With Active Decisions, as Only 31% Feel Highly Confident
Updated
Updated · InvestmentNews · Jul 10
HerWorth Finds Women’s Financial Confidence Triples With Active Decisions, as Only 31% Feel Highly Confident
2 articles · Updated · InvestmentNews · Jul 10
Summary
31% of women surveyed said they feel highly confident managing money, but confidence was nearly three times higher among those who lead their own financial decisions, according to HerWorth data from more than 10,000 investors.
38% of women working with an advisor reported high confidence versus 24% managing money alone, and that rose to 42% for those using multiple specialized advisors; a 60% confidence jump was tied to advisor relationships overall.
25% cited poor coordination across their full financial picture as the top reason advisor relationships fall short, while demonstrated results and understanding client goals were the main reasons women would recommend an advisor.
29% said they were holding substantial cash uninvested, which Beacon Pointe estimated at more than $500 million across participants; among women with portfolios above $500,000, 63% had over $100,000 sitting in cash.
86% said they do not trust, are skeptical of, or only somewhat trust AI for financial planning, underscoring Beacon Pointe’s argument that the bigger industry opportunity is building women’s decision-making confidence as wealth shifts into their hands.
With 86% of women distrusting financial AI, can technology ever truly win their trust and investments?
Does financial management build confidence, or do confident women simply take charge of their money?
When advisors 'mansplain' to 29% of women, how must the industry change to earn their growing wealth?
Bridging the Confidence Gap: Key Findings from the 2025-2026 HerWorth™ Study on Women’s Financial Empowerment
Overview
The HerWorth™ study, conducted in late 2025 and early 2026, reveals that women's financial confidence is not simply a result of having more wealth. Instead, when women actively engage in their financial decisions, they begin to ask more insightful questions and make better-informed choices. This active involvement leads to a gradual but meaningful increase in confidence over time. As their confidence grows, the nature of their financial questions evolves, showing a deeper understanding and greater empowerment. The study highlights that true financial confidence comes from engagement, not just accumulation of assets.