Costco plans to phase out Kirkland Signature Helles Lager and Vintage Ale, with production slowing this month and most warehouse sales ending by September or October.
The retailer will keep selling existing inventory until it runs out, but neither Costco nor Deschutes has given a reason for ending the two-year private-label beer partnership.
The two beers, launched in December 2024 at $13.99 per 12-pack, became fan favorites; Helles Lager also won a World Beer Cup silver in 2025 and bronze in 2026.
For Deschutes, the tie-up had helped reverse an 11% volume decline in 2023, lifting volume 9% after launch as the brewery rose to the No. 10 U.S. craft brewer by 2025.