Stifel Upgrades Shopify to Buy, Lifts Target to $150 on 22% Upside
Updated
Updated · CNBC · Jul 10
Stifel Upgrades Shopify to Buy, Lifts Target to $150 on 22% Upside
1 articles · Updated · CNBC · Jul 10
Summary
Stifel raised Shopify to buy from hold and increased its price target to $150 from $110, implying nearly 22% upside from Thursday's close.
The firm said Shopify is positioned to benefit from agentic commerce—AI bots that find and buy products—arguing the company is already gaining share through strong gross merchandise value growth.
Analyst J. Parker Lane said management sees broad-based strength across geographies, merchant sizes and channels, and that Shopify has made AI shopping tools easy for merchants to enable.
Lane also cautioned retail AI monetization is still early, with agent-driven traffic hard to measure and some products poorly suited to the channel.
Wall Street remains broadly positive despite Shopify shares falling 23% in 2026: 36 of 47 analysts rate the stock buy or strong buy, while Grand View Research projects the global agentic AI market will reach $24.5 billion by 2030.