Boilermaker 2025 Lifted Oneida Arts Spending 87% and Restaurant Sales 29%

2 articles · Updated · WKTV · Jul 9

Oneida County Tourism said Boilermaker weekend 2025 drove an 87% jump in arts, entertainment and attractions spending and a 29% rise in restaurant spending versus the prior month.
Zartico data showed visitors typically stayed about 2.5 days, extending the race's impact beyond a single day as runners and families spent on food, drinks, gas and local attractions.
Babe's at Harbor Point called Boilermaker one of its two biggest weekends, expecting a 30% weekend sales increase and a Saturday about 60% stronger than a typical one.
The Utica Zoo is also targeting the influx with race-weekend events, underscoring how the Boilermaker functions as a broader tourism draw for Oneida County, not just a one-day race.