Netflix Slips 1.68% to $74.20 as It Weighs Live TV to Stem Subscriber Weakness

1 articles · Updated · Benzinga · Jul 9

$74.20 marked Netflix's after-hours price on Thursday, down 1.68% after a report said the company is exploring live TV-style channels and bundled streaming offers.
The options surfaced as subscriber engagement weakened, with signs of subscriber declines reportedly discussed at Netflix's annual business review earlier this year.
The proposed channels would stream some shows around the clock, a shift aimed at keeping viewers inside Netflix longer as it searches for new retention tools.
The drop leaves the stock closer to its 52-week low of $70.86 than its $129.96 high, underscoring investor sensitivity to any sign of subscriber erosion.