Google Adds AI Ad Disclosure to My Ad Center Across 3 Major Surfaces
Updated
Updated · TechCrunch · Jul 9
Google Adds AI Ad Disclosure to My Ad Center Across 3 Major Surfaces
3 articles · Updated · TechCrunch · Jul 9
Summary
Google is rolling out a “how this ad was made” option in My Ad Center, letting users see whether an ad was created or edited with AI.
The feature appears through the three-dot menu or info icon on ads in Google Search, YouTube and Google Discover, extending AI disclosure beyond the election ads Google already required to be labeled.
Google will automatically apply the label when advertisers use its own generative AI ad tools, but ads made elsewhere rely on advertisers to self-report AI use through a new control.
The move targets a growing risk that AI-generated product imagery can cut costs and expand creative options while making synthetic visuals look like real product photos; some markets may require labels by law.
Could ambiguous disclosure rules on AI-generated ads in New York backfire, confusing both advertisers and consumers about what's real and what's synthetic?
With consumer fatigue toward AI-generated content rising, will mandatory disclosures actually restore trust, or simply fuel skepticism about all advertising?