Updated
Updated · The Associated Press · Jul 9
Piccioli Caps Paris Couture Week With Balenciaga Debut as 30 Houses Chase Flesh, Fantasy, Machine
Updated
Updated · The Associated Press · Jul 9

Piccioli Caps Paris Couture Week With Balenciaga Debut as 30 Houses Chase Flesh, Fantasy, Machine

3 articles · Updated · The Associated Press · Jul 9

Summary

  • Pierpaolo Piccioli closed Paris couture week with Balenciaga’s biggest haute couture statement since 2020, sending out ballooning gowns, hooded feather cocoons and a finale look engulfing Gigi Hadid in rooster feathers.
  • Across four days and 30 houses, the season converged on three themes: exposed or erased bodies, escapist fantasy and technology pressed into service of handwork.
  • Balenciaga used 3D body scans, hand-molded leather and cashmere, and a strapless gown built from 24,150 gazar shreds, while Iris van Herpen dissolved the figure into about 30,000 hand-blown glass beads.
  • The week’s theatrical mood ran from Chanel’s fairy-tale beanstalk set to Elie Saab’s masked-ball glamour, even as a heat wave, Middle East conflict and jittery markets framed the shows.
  • Couture’s experimentation matters beyond a few hundred clients because luxury houses are using new designers — including Piccioli, Jonathan Anderson and Matthieu Blazy — to revive a sector emerging from a two-year slump.

Insights

Can fairytale gowns and fantasy themes actually save luxury brands from a harsh economic reality?
As AI and lab-grown materials dominate couture, is the human artisan's role becoming obsolete?
What does couture's obsession with erasing the human body reveal about our anxieties in 2026?