Robert Wun Unveils Child's Play Couture in Paris as 35% to 40% of Sales Go to Collectors
Updated
Updated · Vanity Fair · Jul 8
Robert Wun Unveils Child's Play Couture in Paris as 35% to 40% of Sales Go to Collectors
3 articles · Updated · Vanity Fair · Jul 8
Summary
Robert Wun used Paris Haute Couture Week to present a child’s play-inspired collection of primary colors, ballooned silhouettes and fairy-tale references, leaning fully into the playful pop identity that now sets him apart on the schedule.
The Hong Kong-born, London-based designer said that outsider status gives him freedom from couture’s traditional stiffness, a stance that has helped turn his once-dismissed “clown couture” into a standout draw.
Nine Met Gala guests wore Wun in 2026, including Lisa and Naomi Osaka, while the Costume Institute acquired two of his looks after curator Andrew Bolton met him last summer.
Wun said his business now extends beyond celebrity dressing to private clients led by the US, then China and the Middle East, with 35% to 40% of sales coming from art collectors who buy the pieces as artworks.
His rise as the first Hong Kong designer on the Paris couture calendar also reflects a broader shift in the week, where newer names from outside the traditional fashion capitals are gaining ground through celebrity backing and private clientele.