Updated
Updated · GSMArena.com · Jul 9
Samsung Galaxy S26 Sells 3 Million in 118 Days as Korea Device Exports Jump 51.9%
Updated
Updated · GSMArena.com · Jul 9

Samsung Galaxy S26 Sells 3 Million in 118 Days as Korea Device Exports Jump 51.9%

3 articles · Updated · GSMArena.com · Jul 9

Summary

  • 3 million Galaxy S26 phones sold in South Korea within 118 days, making the series Samsung’s fastest domestic seller and beating the S25’s roughly six-month pace.
  • 1.35 million pre-orders in 7 days set the surge up, with the Galaxy S26 Ultra taking 70% of reservations; a June 8-July 5 promotion and fears of higher S27 prices added momentum.
  • $1.55 billion in South Korean wireless-device exports in June marked a 51.9% year-on-year rise, and the trade ministry said first-half growth was driven by strong Galaxy S26 finished-product sales.
  • 1.5 million units is Samsung’s new July S26 production target, raised from 1 million as sales on Samsung.com and open markets tripled and Ultra deliveries slipped into August.
  • July 22 will bring Samsung’s new Galaxy Z foldables, after which the company plans to reassess S26 production in August based on sales trends and inventory.

Insights

With the S26 Ultra dominating, is Samsung sacrificing its mainstream phones by packing all its best technology into one elite model?
Is Samsung's strategy of using future price fears to sell the S26 a brilliant move or a dangerous gamble for the S27?
Can Samsung's production sustain record demand while its next-gen chip technology reportedly struggles with major yield issues?