Norway Jersey Frenzy Triggers 600-Meter Queue as 250,000 Kits Sell Out Before World Cup Quarterfinal
Updated
Updated · bbc.co.uk · Jul 9
Norway Jersey Frenzy Triggers 600-Meter Queue as 250,000 Kits Sell Out Before World Cup Quarterfinal
1 articles · Updated · bbc.co.uk · Jul 9
Summary
A fresh jersey drop at Oslo retailer Torshov Sport drew a 600-meter line, with some fans waiting 12 hours ahead of Norway's World Cup quarterfinal against England on Saturday.
Record demand has emptied Nike and official retailers across Europe since the kits launched in March, driven by Erling Haaland's popularity and Norway's run to the last eight after beating Brazil.
The Norwegian Football Association said this year's order of about 250,000 kits was its biggest ever, versus roughly 50,000 sold in the same period last year, yet demand still exceeded forecasts.
Nike said more Norway home and stadium jerseys should reach the country in coming days, though Torshov Sport warned it cannot guarantee deliveries in time for the match.
Shortages have pushed fans to resale sites, where the £89.99 home shirt has been listed for as much as £355 and the away version for £231 before fees and tax.