London Tops BBC World Cup Streaming as 64% of UK iPlayer Accounts Tune In
Updated
Updated · bbc.co.uk · Jul 9
London Tops BBC World Cup Streaming as 64% of UK iPlayer Accounts Tune In
3 articles · Updated · bbc.co.uk · Jul 9
Summary
64% of signed-in UK iPlayer accounts streamed some World Cup content between June 11 and July 7, with London dominating the rankings and taking 13 of the top 14 postcode areas.
Nearly 80% of accounts in Southall, Ilford and East London watched BBC World Cup coverage, while Manchester was the highest-ranked area outside the capital, ahead of Luton, Oldham and Birmingham.
England and Scotland matches split audiences across the border: Scottish households were less likely to watch England games, and Scotland's two BBC group matches did not crack the top five in English postcodes.
England's 3-2 win over Mexico at 02:00 BST set a live-broadcast record for that timeslot, but inner London lagged that match as places including Blackburn, Oldham and Birmingham moved into the top 10.
Kickoff times and star players also shaped demand, with France-Senegal, Portugal-DR Congo and Argentina-Austria among the biggest draws, while local club loyalties lifted viewing for players tied to Manchester, Liverpool and Sunderland.