Fi Launches $199 Dog Tracker With Starlink Direct-to-Cell for U.S. Off-Grid Coverage
Updated
Updated · SpaceNews · Jul 8
Fi Launches $199 Dog Tracker With Starlink Direct-to-Cell for U.S. Off-Grid Coverage
3 articles · Updated · SpaceNews · Jul 8
Summary
Fi on July 8 unveiled Fi Ultra, a dog tracker that stays connected across the United States through T-Mobile’s Starlink-enabled T-Satellite service, even beyond terrestrial cellular coverage.
The launch targets pet owners in rural and low-service areas, where Fi said demand has built for a tracker that works on hikes, hunts and other off-grid trips.
Fi called Ultra the first consumer product outside smartphones to ship with Starlink Direct-to-Cell as a core feature; T-Mobile has offered the satellite service commercially since 2025.
Pricing starts at $199 for new customers, plus a $20 activation fee and annual membership from $189, while existing subscribers can buy the hardware for a $299 flat fee.
The company shipped its 1 millionth product last year and expects the new device to drive both upgrades from current users and new sign-ups from customers who previously lacked reliable coverage.