Updated
Updated · The Guardian · Jul 9
British Holidaymakers Drive 30% Jump in European All-Inclusive Bookings as 25% Choose Fixed-Cost Trips
Updated
Updated · The Guardian · Jul 9

British Holidaymakers Drive 30% Jump in European All-Inclusive Bookings as 25% Choose Fixed-Cost Trips

2 articles · Updated · The Guardian · Jul 9

Summary

  • European all-inclusive resort bookings by British travelers rose 30% between 2023 and 2024, with Abta saying about a quarter of UK holidaymakers now choose that format.
  • Fixed upfront pricing in a shaky economy and demand for "zero decision" breaks are driving the shift, as travelers trade flexibility for predictable spending and simpler holidays.
  • The trend points to a post-Covid tilt toward more packaged, consumption-heavy vacations, even as rising food costs and concerns over waste could eventually pressure the all-inclusive model.

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