British Holidaymakers Drive 30% Jump in European All-Inclusive Bookings as 25% Choose Fixed-Cost Trips
Updated
Updated · The Guardian · Jul 9
British Holidaymakers Drive 30% Jump in European All-Inclusive Bookings as 25% Choose Fixed-Cost Trips
2 articles · Updated · The Guardian · Jul 9
Summary
European all-inclusive resort bookings by British travelers rose 30% between 2023 and 2024, with Abta saying about a quarter of UK holidaymakers now choose that format.
Fixed upfront pricing in a shaky economy and demand for "zero decision" breaks are driving the shift, as travelers trade flexibility for predictable spending and simpler holidays.
The trend points to a post-Covid tilt toward more packaged, consumption-heavy vacations, even as rising food costs and concerns over waste could eventually pressure the all-inclusive model.