JioStar Deploys OpenAI for 500 Million Users, Expanding Into AI Shopping and Show Discovery
Updated
Updated · Bloomberg · Jul 8
JioStar Deploys OpenAI for 500 Million Users, Expanding Into AI Shopping and Show Discovery
1 articles · Updated · Bloomberg · Jul 8
Summary
JioStar is rolling out OpenAI-powered conversations across its platform, aiming to let viewers find shows, get movie-night suggestions and shop through chat-like interactions.
500 million monthly users give the Reliance Industries unit a vast base for testing whether generative AI can outperform traditional recommendation systems in driving engagement.
The company envisions the tool evolving beyond discovery and commerce to shape programming decisions, using viewer conversations to influence what content gets made.