Only 32% of U.S. Investors Use Advisors in 2026 as 41% Say They Lack Enough Money
Updated
Updated · yougov.com · Jul 8
Only 32% of U.S. Investors Use Advisors in 2026 as 41% Say They Lack Enough Money
2 articles · Updated · yougov.com · Jul 8
Summary
Just 32% of American investors currently use a financial planner or advisor, while 14% used one previously, 22% are interested but have not tried one, and 28% say they do not need one.
Among DIY investors, 41% say they do not have enough money invested to need an advisor, 29% prefer direct control, and 27% say advisor costs are not justified.
Friends, family or colleagues are the top information source for self-directed investors at 35%, ahead of financial news websites at 30% and YouTube at 22%.
Two-thirds of DIY investors say they are at least moderately confident managing their finances, yet 63% also say the number of financial choices available feels overwhelming.
AI remains a secondary tool: 14% use AI chatbots or agents for investment information, and 10% cite AI as one reason they invest without a human advisor.