Updated
Updated · Cosmopolitan · Jul 7
Peppa Pig Shades Clairo in Pitchfork Game, Saying She Doesn't Know the 2019 Supporter
Updated
Updated · Cosmopolitan · Jul 7

Peppa Pig Shades Clairo in Pitchfork Game, Saying She Doesn't Know the 2019 Supporter

3 articles · Updated · Cosmopolitan · Jul 7

Summary

  • Pitchfork’s “Over/Under” game sparked the latest celebrity gag when Peppa Pig responded to a Clairo prompt by saying, “I don’t know her.”
  • Clairo had praised Peppa in a 2019 Pitchfork appearance, calling her underrated and joking that the cartoon star stood more than 7 feet tall, giving the exchange a full-circle twist.
  • Charli xcx quickly amplified the moment by texting Clairo “Let’s fuck her up,” while PinkPantheress—whom Peppa praised in the same interview—posted support for Clairo.
  • The Clairo jab fits a longer comic pattern around Peppa, whose past pop-culture spats have included Adele, Kanye West, Cardi B and Iggy Azalea.

Insights

When a cartoon pig feuds with pop stars, what does it reveal about the bizarre nature of modern fame?
Beyond celebrity spats, how is owner Hasbro's AI controversy impacting the Peppa Pig empire's squeaky-clean image?
Is Peppa Pig's viral marketing a brilliant strategy or a brand-destroying risk for the beloved children's character?