DWS Group Plans 2026 Rebrand to Deutsche Asset Management for Global Client Reach
Updated
Updated · Bloomberg · Jul 8
DWS Group Plans 2026 Rebrand to Deutsche Asset Management for Global Client Reach
3 articles · Updated · Bloomberg · Jul 8
Summary
Later this year, DWS Group plans to rename itself Deutsche Asset Management, according to people familiar with the matter.
The Frankfurt-based manager is pursuing the rebrand to raise its profile with institutional clients outside Germany and better tap Deutsche Bank’s global name recognition.
DWS is Deutsche Bank AG’s asset-management arm, and the planned name change would align the business more closely with its parent as it seeks larger international mandates.