Updated
Updated · The New York Times · Jul 8
Air Canada Names 6-Language Anko Van der Werff CEO After French Backlash
Updated
Updated · The New York Times · Jul 8

Air Canada Names 6-Language Anko Van der Werff CEO After French Backlash

1 articles · Updated · The New York Times · Jul 8

Summary

  • Anko Van der Werff, now head of Scandinavian Airlines, will replace Michael Rousseau as Air Canada chief executive, with the carrier stressing that he speaks six languages including French.
  • French fluency became central after Rousseau drew repeated criticism in Quebec for failing to learn the language despite a 2021 pledge, even though French and English have equal legal status in Canada.
  • March's Air Canada Express crash at New York's LaGuardia intensified that backlash when Rousseau used only “bonjour” and “merci” in a video after two pilots were killed, prompting condemnation from Prime Minister Mark Carney.
  • Air Canada faces particular pressure because federal law requires bilingual service nationwide, and its 1988 privatization deal kept the airline headquartered in Montreal, the center of French-speaking Quebec.

Insights

As Air Canada appeases French speakers, are Canada's Indigenous languages being left further behind?
Is Air Canada's new CEO a genuine culture shift or just a response to tougher language laws?