Samsung Galaxy Z Flip 7 Drops £350 to £699 in EE’s 33% Discount

Q: As competitors master full dust and water resistance, is the Z Flip 7's discount enough to justify its durability trade-offs?

Yes—for many buyers, the £699 price makes the Galaxy Z Flip 7 worth the compromise, but not for those who prioritize maximum durability. At £699, down from £1,049, the Z Flip 7 undercuts the biggest barrier to foldables: price. That matters in a market where most consumers want to spend under $1,000, and where future foldables may get more expensive as component costs rise. At this level, Samsung is offering a premium clamshell foldable with flagship-grade performance, 12GB of RAM, 256GB of storage, a larger 4,300mAh battery, a 50MP camera, and mature software features including Galaxy AI and Gemini on the FlexWindow. The trade-off is clear. The Z Flip 7 is rated IPX8, meaning strong water resistance but no official dust-protection rating. That is now a weaker position as rivals push further: Google’s Pixel 10 Pro Fold has reached IP68, while some competitors also offer clearer dust-resistance credentials. For foldables, dust remains a meaningful risk because of the hinge and flexible display. Experts also note that water resistance is tested in controlled freshwater conditions and can degrade over time. So the discount is enough if the buyer wants Samsung’s foldable experience at a much lower entry price and accepts careful handling. It is not enough if the phone will face dusty environments, heavy outdoor use, or if long-term ruggedness is the top concern. In that case, paying more for a foldable with fuller ingress protection is the safer choice.

Q: With a $450 price hike looming for its successor, is this the last chance to buy a premium foldable under £700?

Probably yes for a new Samsung-branded premium flip foldable, but not for foldables more broadly. At £699 through EE, the Galaxy Z Flip 7 is unusually cheap for a current-generation premium foldable. It has flagship-class specs, a larger 4,300mAh battery, a 50MP camera, strong durability upgrades and Samsung’s latest AI features. In today’s market, that undercuts most direct rivals: newer premium foldables typically start well above £800, and many sit far closer to £1,000 or beyond. The wider market evidence points to upward pressure on foldable prices. Analysts have flagged rising component costs, especially memory, and Samsung is expected to keep foldable volumes cautious. Some reports suggest future foldables could see meaningful price increases, though the exact “$450” figure is not firmly established across all sources. Even where the successor’s pricing is still debated, the direction of travel is clear: premium foldables are not getting cheaper at launch. That said, this is not the last chance to buy any foldable under £700. More affordable clamshells from Motorola and refurbished older foldables can still fall below that mark. But those are either less premium, older, or used devices. So if the question is about a new, current, premium Samsung foldable under £700, the Z Flip 7 deal looks like a rare window and may well be the last one for some time. If you are open to refurbished or mid-range alternatives, sub-£700 foldables should still exist.

2 articles · Updated · TrustedReviews · Jul 8

EE cut Samsung’s Galaxy Z Flip 7 to £699 from £1,049, a £350 discount that sharply lowers the entry price for a current-generation foldable.
The deal stands out because the Flip 7 keeps flagship-level specs, including Samsung’s Exynos 2500 chip, 12GB of RAM and 256GB of storage.
Samsung also pairs the clamshell design with a 4,300mAh battery, a 50MP dual-camera system and Galaxy AI features optimized for the outer FlexWindow.
Durability remains a selling point with Gorilla Glass Victus+ and an Armor Aluminium hinge cover, though the phone still carries IPX8 rather than full IP68 protection.
At £699, the promotion suggests foldables are moving beyond their premium-only niche, with the Flip 7 positioned as a more mainstream clamshell option.