Updated
Updated · Bloomberg · Jul 8
Orascom Pyramids Entertainment Adds $10 Million to Egypt Monuments Revamp
Updated
Updated · Bloomberg · Jul 8

Orascom Pyramids Entertainment Adds $10 Million to Egypt Monuments Revamp

1 articles · Updated · Bloomberg · Jul 8

Summary

  • $10 million in fresh funding will lift Orascom Pyramids Entertainment’s investment in facilities at Egypt’s ancient monuments by about a third.
  • The new spending will add 30 electric hop-on, hop-off buses and a light-steel outdoor arena with capacity for as many as 15,000 spectators.
  • Orascom is betting sports events and pop concerts — including acts such as Shakira — can draw more visitors and push tourism at the sites to higher levels.

Insights

Will hosting pop concerts transform the Pyramids' legacy from ancient wonder to entertainment venue?
With a $40 million investment plan, what guarantees will protect Giza's heritage from its commercial success?