Starbucks Unveils Pink Drink Merch Collection, Launching July 7 for 2016 Viral Hit
Updated
Updated · USA TODAY · Jul 7
Starbucks Unveils Pink Drink Merch Collection, Launching July 7 for 2016 Viral Hit
3 articles · Updated · USA TODAY · Jul 7
Summary
July 7 marks the debut of Starbucks’ Pink Drink-inspired merchandise line at select stores and online for Starbucks Rewards members, with drinkware and accessories built around the beverage’s signature pink branding.
The collection honors the Pink Drink, a strawberry-acai and coconut milk beverage that took off on social media in 2016 under #pinkdrink and became a permanent menu item in 2017.
A pink Bearista Glass Cold Cup gets separate rollout dates: Starbucks Rewards Reserve members can buy it online starting July 9, and select U.S. stores get it July 13.
Two-item purchase limits apply to the Bearista cup in stores and on the Starbucks Shop, underscoring Starbucks’ push to turn one of its earliest viral drinks into collectible merchandise.